Last winter a group made of four DJs contacted me and commissioned illustrations for each of their members. Kurtis, the leader of the group, told me each member wanted to be represented by a “bear” and that each bear had its own unique story. I was hooked.
Over the span of the next few weeks, we began working on the first bear. After a winter break, we completed the remaining three in early spring. If you’re curious about the creative process behind creating a mascot, you’ll enjoy what’s coming next.
Here is the creative process behind the BÆRS mascots, from the first sketches which were originally sent to my clients, to the final approved works. Note that all works were created digitally with a Wacom Intuos Pro tablet.