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Tina's Resume

Tina Mailhot-Roberge - Creative Director - Captured painting with watercolors for kicks and giggles

I'm Tina, a Creative Director & Marketing Expert with over 17 years of experience in design, digital marketing, web design & development, and branding.

Originally from Canada, I moved to the US in 2016. I graduated from Montréal's Concordia University in 2011 with a BFA in Design.

Before I turned 18, I was already doing freelance design work on the side while attending college, passionate about design, marketing and web development. Committing to this course, I naturally evolved into a multidisciplinary Art Director, assisting businesses and startups with their creative needs.

After relocating to Austin, TX, I took on a leadership role as a Creative Director, managing entire client projects from concept to delivery, focusing on creative frameworks and ideas, strategy, digital marketing, campaign building, and profitability.

Let's take a look

Under the hood

Education

BFA in Design, 2011
Concordia University
Montréal, QC Canada

DEC in Languages, 2008
Collège de Maisonneuve
Montréal, QC Canada

Skills

Creative Direction
Project & Team Management
Marketing Strategy Development
Campaign Optimization & Analysis
Branding & UI/UX Design
Digital Marketing & Social Media
Media Planning & Advertising
Web Development & Ecommerce
Adobe Creative Suite & Figma

Languages

English - Native
French - Native
Spanish - Intermediary
Hindi - Beginner

Interests

Art & Design
Yoga & Fitness
Traveling
Hiking & Jogging
Meditation
Wellness & Nutrition
Technology

Some Project

Highlights

Clean Beauty by AnaK

Clean Beauty by AnaK is a clean beauty skincare brand that approached me in 2020 to help them sell their products online.

Over the last two years, I've worked directly with the startup to design and develop an online store, establish and nurture their social media presence, create and manage email marketing campaigns, and put into action brand awareness strategies.

Clean Beauty by AnaK now stands out as a professional skincare line amid a saturated market thanks to the combination of its strong brand and high quality products.

Enilsa Skin Essentials

Enilsa Skin Essentials is a skincare brand based in Texas. Acne clinic owner and Youtube star Enilsa Brown came to me for help launching her product line, Enilsa Advanced Acne System.

I have been in charge of overseeing the design, deployment and management of her ecommerce store, and the branding and product design of her new skincare line. I've assisted her with sales and strategy, social media management, email marketing campaigns, and supervising a video production featuring her products and clinic.

With my help, in the midst of a pandemic, Enilsa Skin Essentials was able to go from 0 to 6-figure sales in 90 days. Her company has been able to stay in business thanks to her strong brand and popular product line.

Belmont VFD

Belmont Volunteer Fire Department is a non-profit that is located in Gonzales County, Texas.

After joining the fire department, I realized their needs spanned far beyond just recruiting firefighters. I began assisting them with social media management. I designed, developed and launched a website to create a bridge between the department and the community. I've worked with them on apparel design, email marketing campaigns, fundraisers, online auctions and ad campaigns.

Belmont VFD now actively engages with its community, and the revenue from their fundraising efforts has seen a significant incremental increase since improvements were implemented.

Employment Status

Currently Working

I'm currently working on a contract and part-time basis for various non-profits and businesses in the wellness industry. I'm available for contract work upon request, on a project basis. Send me an email or give me a call if you would like to work with me on your next project!

Contact Me

Tina Mailhot-Roberge

Working with Tina Mailhot-Roberge