What is branding and how can it improve your business?
The practice of branding has humble beginnings, dating back to 2,700 BCE when Egyptian cattle ranchers used to brand livestock in order to prevent theft. Ancient traders also used branding to assess product quality and origin, applying their effigy on ceramics and pottery. During the industrial revolution, branding greatly aided factories in marketing their goods to a wider market which had previously been only exposed to local products. In order to achieve their goals, factories, assisted by marketers, used branding to establish trust in foreign goods, convincing consumers that mass-produced products were as good or better than the local competition.
The way we use branding in the 21st century is very much a continuation of these historical trends and the aim of branding today is still to communicate a promise to the consumer and leave a long-lasting impression in their mind.
Alright, thanks for the history class… But what’s a brand, anyway?
"Your brand is what other people say about you when you’re not in the room."
People often assume a company’s logo is its brand, but the truth is that the logo is only a small part of a company’s overall branding. Branding includes not only a name and a logo, but also all designs, images, slogans and symbols associated with the branded product, service or company. Think of branding not as a single tool but instead as a swiss army knife; it is the sum of all its parts, working together to sustain and strengthen its identity. Branding can be applied to companies, products, services, events, foods, and so much more.
The purpose of a brand is to help a company and its offer stand out. The most successful companies build brands that efficaciously communicate their promise and values to their consumers. Through advertisement, marketing campaigns, strong online presence and public relations, they also create strong brand awareness, resulting in consumers recalling and recognizing the brand in the wild.
A company’s greatest ambition when it comes to branding is to be the first brand that pops up in a consumer’s mind when they think of a service or product category. And it’s a branding agency’s mission to help its clients gain a competitive advantage in today’s saturated marketplace.
Let’s build you a brand that communicate your company’s values and captures the attention of your target market!
Request a free 20 minte branding consultation
Thinking of creating a brand for your company, product or service? We can help you build a strong brand identity by following the following steps.
6 Steps to Successful Branding
- Market Research: We will research your business sector in order to establish a clear picture of the market you are entering;
- Brand Voice: We will assist you in defining your brand’s message, values and voice;
- Brand Identity: We will assist you in creating a beautiful logo, brand name and slogan that communicates your brands’ message most efficiently;
- Marketing Assets: We will create visual assets and promotional materials that support your newly created brand identity and that further strengthen your message;
- Branding Strategy: We will assist you in building a strategy that will get your brand exposed to your target audience and build brand awareness;
- Brand Monitoring: We will help you monitor your brand before, during and after campaigns to analyze its reach and visibility, in order to adapt to your specific market’s response. Information is power!
Improve your existing brand and make it work for you!
Request a free 20 minte branding consultation
Already have a brand but you’re not sure what to do next? Branding is seldom static; it evolves over time just as company culture, values and offerings change. It’s possible that your original brand is no longer aligned with your current offer, or perhaps your brand is just not reaching the consumers you seek that could benefit from your service or product. Your brand needs to keep up with you and it may need to be improved in order to maximize its exposure and to build awareness!
6 Steps to Successful Rebranding
- Market Research: We will research your business sector and existing competitors to establish a clear picture of your market;
- Brand Voice: We will assist you in analyzing and redefining your brand’s message, values and voice;
- Brand Identity: We will assist you in improving your logo, brand name and slogan so that it communicates your brands’ message most efficiently;
- Marketing Assets: We will create visual assets and promotional materials that support your improved brand identity and that further strengthen your message;
- Branding Strategy: We will assist you in building a better strategy that will get your brand exposed to your target audience to build brand awareness;
- Brand Monitoring: We will help you monitor your brand before, during and after campaigns to analyze its reach and visibility, in order to adapt to your specific market’s response. Information is power!